Analyzing Taylor Swift's Merch Business

Learn how Taylor Swift created a wildly successful apparel business that sells out product launches and makes millions.

Chart: The Numbers Behind Taylor Swift's 'The Eras Tour

Taylor Swift fans claim Eras merch is being ruined after one wash: 'A new low

Taylor Swift Shocks Designer by Wearing Dress at Blake Lively Dinner

Taylor Swift Eras Tour Blue Crewneck Sweatshirt Limited Edition Merch Dupe, Size: Small

Taylor Swift builds her brand by treating her fans as 'friends

Taylor Swift's 'folklore' Merch Looks Just Like the Logo for The Folklore, a Retailer for African Brands

Taylor Swift's Net Worth: How She Spends Her $1.1 Billion Fortune

Taylor Swift tour gives Philadelphia sellers merchandise boost

Taylor Swift's Clothing Line Is Here, And It's Not What We Expected

The Clever Marketing Trick Every Brand Can Steal From Taylor Swift